Explore the origins, usage, and cultural significance of the cliché 'at this juncture/moment/point in time,' a verbose expression often used in place of 'now.'
The phrase “at this juncture/moment/point in time” is a verbose expression used to indicate the present time or a specific moment. It is often employed in formal or journalistic contexts as a more elaborate alternative to the word “now.”
The expression “at this juncture/moment/point in time” emerged as a journalistic locution in the twentieth century, reflecting an inclination towards verbosity and specificity. Its usage became particularly prominent during the Watergate scandal of the 1970s, as noted by an article in The Atlantic Monthly (January 1975), which highlighted its association with the legalistic language employed during the affair. The phrase’s origins are tied to a broader trend of using elaborate language in formal discourse, especially in legal and journalistic contexts.
Semantically, the phrase serves to emphasize the specificity of the present moment, often conveying a sense of formality or gravity. It can imply a critical or decisive point, especially in contexts requiring careful consideration or decision-making. The phrase’s verbosity can also suggest a desire to appear more authoritative or knowledgeable.
In contemporary culture, “at this juncture/moment/point in time” is frequently used in formal writing, speeches, and journalism. It is often employed to underscore the importance of a particular moment or decision. While its use is sometimes criticized for being unnecessarily verbose, it remains a staple in contexts where precision and formality are valued.
The phrase’s meaning remains consistent across different contexts, though its formality may vary. In professional settings, it often conveys a sense of urgency or importance, while in social contexts, it may be used ironically to mock verbosity.
The phrase “at this juncture/moment/point in time” maintains moderate relevance in contemporary discourse, particularly in formal and journalistic settings. Its durability is rated at ★★★☆☆, reflecting its continued use despite occasional criticism for verbosity.
“The phrase ‘at that point in time’ . . . quickly became an early trademark of the whole Watergate affair.” - The Atlantic Monthly (January 1975)