Explore the meaning, etymology, and cultural significance of the phrase 'give (someone) the time of day, not to/won’t,' a metaphor for refusing to acknowledge or engage with someone.
To refuse to pay someone the slightest attention or acknowledgment. This phrase is metaphorically derived from the notion of not even responding to the simple inquiry, “What time is it?” indicating a complete disregard for the person in question.
The expression “give (someone) the time of day, not to/won’t” is believed to have originated in the mid-twentieth century. It captures a metaphorical stance of dismissiveness and social exclusion. The phrase’s first notable usage is attributed to Norman Mailer in his 1959 work, Advertisements for Myself, where he writes, “You don’t even give me the time of day. You’re the coldest man I’ve ever known.” This usage underscores the emotional weight and social implications of the phrase.
Semantically, the phrase conveys a spectrum of social interactions, from mild neglect to deliberate ostracism. It implies a refusal to engage in even the most basic form of communication, thereby signaling a lack of interest or respect. The phrase can be employed in both personal and professional contexts to describe situations where an individual is purposefully ignored or marginalized.
In contemporary culture, the phrase is often used to describe interpersonal dynamics where one party feels undervalued or ignored. It appears in literature, film, and everyday conversation to illustrate scenarios of social exclusion. For instance, it might be used in a narrative to highlight a character’s feelings of alienation or in a workplace setting to describe a lack of acknowledgment from colleagues or superiors.
In professional settings, the phrase may indicate a lack of recognition or appreciation for an individual’s contributions. Socially, it can describe situations of personal estrangement or emotional distance. In literary contexts, it often serves as a device to underscore themes of isolation or unrequited attention.
The phrase remains relevant in modern discourse, reflecting ongoing social dynamics of inclusion and exclusion. Its metaphorical nature and vivid imagery ensure its continued use in various contexts, making it a durable expression. ★★★★☆
“You don’t even give me the time of day. You’re the coldest man I’ve ever known.” - Norman Mailer, Advertisements for Myself (1959)