Explore the meaning, etymology, and cultural significance of the phrase 'in this day and age,' a common expression denoting the present time.
The phrase “in this day and age” is a commonly used expression that refers to the present time, particularly in contrast to the past or future. It is often employed to emphasize the contemporary nature of a situation or condition.
The expression “in this day and age” has been in use since the early twentieth century. It likely evolved from a combination of “in this day” and “in this age,” both of which have been used separately to denote the current period. The redundancy inherent in the phrase has been noted by linguistic scholars, as it essentially repeats the concept of “now” with slight variation. The phrase gained popularity in the mid-20th century, as evidenced by its appearance in publications such as Time magazine in 1941.
Semantically, “in this day and age” functions as a temporal marker, emphasizing the present moment in contrast to past eras. It often carries connotations of modernity and progress, highlighting advancements or changes that distinguish the current period from previous ones. The phrase can also imply a sense of inevitability or acceptance of contemporary norms and practices.
“In this day and age” is frequently used in both written and spoken discourse to underscore the relevance or appropriateness of an action, belief, or technology in contemporary society. It appears in a wide range of contexts, from casual conversation to formal writing. The phrase is often employed rhetorically to argue for or against certain practices by appealing to modern sensibilities.
The meaning and usage of “in this day and age” remain relatively consistent across various contexts. However, its tone can vary depending on the speaker’s intent. In professional settings, it may convey a sense of urgency or necessity, while in casual conversation, it might be used humorously or ironically to comment on perceived societal expectations.
The phrase “in this day and age” continues to be relevant in contemporary discourse, frequently appearing in both formal and informal contexts. Its durability is bolstered by its versatility and the persistent human tendency to compare the present with the past. ★★★★☆
“She knew that in this day and age a nun could be a scientist.” - Time (1941)
“In this day and age, the idea of a gentleman is almost extinct.” - P. G. Wodehouse, Joy in the Morning (1946)