Explore the meaning, origins, and cultural significance of the phrase 'like it was going out of style,' a cliché denoting urgency and fervor.
The phrase “like it was going out of style” is a colloquial expression used to describe an action performed with great urgency or enthusiasm, often implying that the opportunity to perform said action may soon be unavailable. It suggests an intensity akin to the last chance to engage in the activity.
The origins of the phrase “like it was going out of style” can be traced to the late 20th century, around the 1970s. Its emergence coincides with a period of cultural shifts and economic changes, where consumerism and the rapid turnover of fashion trends became more pronounced. The phrase metaphorically draws on the idea of fashion items becoming obsolete, thus necessitating immediate action before they lose their relevance. Despite its relatively recent inception, the phrase has quickly become entrenched in everyday vernacular.
Semantically, the phrase conveys a sense of immediacy and fervor. It often carries a humorous or hyperbolic undertone, emphasizing the exaggerated nature of the action being described. The phrase can be applied across various contexts, from financial expenditures to physical activities, always highlighting the intensity and urgency of the action.
In contemporary culture, “like it was going out of style” is frequently employed in both spoken and written discourse to emphasize urgency or enthusiasm. It appears in various media, including literature and film, often to inject humor or to underline a character’s impulsive behavior. For example, in literature, it might describe a character’s voracious appetite or spending habits.
The phrase can be adapted to various contexts, such as:
The phrase “like it was going out of style” remains relevant in contemporary discourse due to its vivid imagery and versatility. Its humorous and hyperbolic nature ensures its continued usage in both casual and formal settings. Durability rating: ★★★★☆
“She spent money like it was going out of style, her purse strings loosening with every passing day.” - Anonymous