Understanding the Cliché: Move the Goalposts

Move the Goalposts§

Definition§

The phrase “move the goalposts” refers to the act of changing the rules or criteria of a process or competition while it is still ongoing, typically in a manner that makes success more challenging for the participants. This expression is often used to describe unfair or arbitrary changes that undermine efforts or achievements.

Etymology and Historical Context§

“Move the goalposts” originates from sports such as soccer, rugby, and American football, where goalposts are used as targets or objectives. The metaphorical use of the phrase emerged in the latter half of the 20th century, capturing the essence of altering the terms of engagement to disadvantage one party. The earliest recorded uses of the phrase outside of sports contexts appear in the mid-1900s, as the metaphor gained traction in broader societal and professional discourses.

Semantic Analysis§

Semantically, “move the goalposts” conveys a sense of shifting expectations or requirements, often perceived as unjust or manipulative. The phrase implies a breach of fairness, as participants are expected to adapt to new conditions that were not initially agreed upon. It carries connotations of frustration and helplessness for those subjected to the altered rules.

Cultural and Social Usage§

In contemporary culture, “move the goalposts” is frequently employed in political, business, and personal contexts to criticize perceived injustices or manipulations. The phrase is often cited in discussions about changing standards or expectations in negotiations, competitions, or evaluations.

Example from literature:

“It wasn’t Brodie who’d moved the goalposts.” - Jo Bannister, Liars All (2009)

Synonyms and Related Phrases§

• Change the rules: A broader term that encompasses any alteration of established guidelines.
• Shift the target: Similar in meaning, emphasizing the change in objectives.
• Raise the bar: Implies increasing the difficulty level, though not necessarily unfairly.

Illustrative Examples§

• In a business negotiation, one party might accuse the other of moving the goalposts by introducing new demands late in the process.
• During a debate, a participant might feel frustrated if their opponent moves the goalposts by redefining key terms.

Contextual Variations§

• Professional Context: Often used to describe changes in project requirements or performance metrics.
• Social Context: Can refer to evolving social norms or expectations that complicate personal relationships.
• Literary Context: Used metaphorically to describe character dynamics or plot developments.

Contemporary Relevance and Durability§

The phrase “move the goalposts” remains highly relevant in contemporary discourse, reflecting ongoing concerns about fairness and consistency in various arenas. Its vivid metaphorical imagery ensures its continued usage and understanding across diverse contexts. Durability rating: ★★★★☆

Quotations§

“It wasn’t Brodie who’d moved the goalposts.” - Jo Bannister, Liars All (2009)

Cross-References§

• Bait and switch: A deceptive practice involving a promised offer that is replaced with a less favorable one.
• Red herring: A distraction or misleading clue that diverts attention from the main issue.