Explore the meaning, origins, and cultural significance of the phrase 'on the bandwagon,' including its historical context and usage in contemporary discourse.
To “get on the bandwagon,” or its variations “climb on the bandwagon” and “hop on the bandwagon,” refers to the act of joining a cause, movement, or party that appears to be successful or popular. This phrase is often used to describe individuals or groups who support a cause primarily because it is gaining momentum or widespread acceptance.
The term “bandwagon” originally referred to a horse-drawn wagon carrying a brass band, typically used in circus parades to attract attention. In the latter half of the nineteenth century, these wagons began to be employed in political campaigns, accompanying candidates on their tours to draw crowds and create a festive atmosphere.
The figurative use of “on the bandwagon” as a phrase signifying support for a movement itself is credited to the 1900 presidential campaign of William Jennings Bryan. The phrase gained further traction in political discourse, as exemplified by its use in the British publication Daily Mirror in 1966: “The Mirror . . . does not jump on bandwagons . . . it isn’t, never has been, and never will be a tin can tied to a political party’s tail” (cited by William Safire).
The phrase “on the bandwagon” carries connotations of opportunism and conformity, often implying that the individual or group is aligning with a popular trend for personal gain rather than genuine belief or commitment. It suggests a lack of originality or independence in decision-making, as the decision to join is influenced by the movement’s perceived success rather than its intrinsic value.
In contemporary culture, “getting on the bandwagon” is commonly used in political, social, and commercial contexts to describe the phenomenon of mass adoption of trends, ideas, or products. The phrase is often employed critically to highlight the superficiality of such support.
For example, in political discourse, it may describe politicians who adopt popular policies to gain voter approval. In marketing, it can refer to consumers who purchase products due to their popularity rather than their personal preferences.
In professional settings, “getting on the bandwagon” might refer to companies adopting new technologies or practices that are becoming industry standards. Socially, it can describe individuals who adopt popular cultural trends or lifestyles. In literature, the phrase might be used to critique characters who lack authenticity or conviction.
The phrase “on the bandwagon” remains highly relevant in contemporary discourse, reflecting ongoing societal trends of conformity and opportunism. Its durability is rated as ★★★★☆, indicating its continued applicability and frequent usage in various contexts.
“The Mirror . . . does not jump on bandwagons . . . it isn’t, never has been, and never will be a tin can tied to a political party’s tail.” - Daily Mirror (1966), cited by William Safire